The story of CEO Noor Al Tamimi and her sisters embarking on a mission to revolutionize the beauty industry through Bedashing is truly remarkable. Noor's transition from interior design to making a significant impact in beauty highlights her visionary mindset. Their dedication to improving customer service and hygiene standards while empowering women is admirable. Initially established as Dashing Nails in Abu Dhabi in 2008, their venture has grown into Bedashing, offering a comprehensive beauty experience across nine lounges with a global presence. Noor and her sisters stand as symbols of empowerment, encouraging women to embrace their strength, courage, and financial independence. Their narrative showcases the transformative potential of commitment, innovation, and resilience in driving positive change.
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