The narrative of CEO Noor Al Tamimi and her sisters embarking on a journey to revolutionize the beauty industry through Bedashing is truly inspiring. Noor's transition from interior design to envisioning a lasting impact in beauty reflects her visionary approach. Their dedication to improving customer service and hygiene standards while empowering women is commendable. Originally established as Dashing Nails in Abu Dhabi in 2008, their venture has evolved into Bedashing, providing a comprehensive beauty experience across nine lounges and a global scale. Noor and her sisters serve as symbols of empowerment, encouraging women to embrace their strength, courage, and financial independence. Their story exemplifies the transformative power of dedication, innovation, and resilience in driving meaningful change.
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